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Attorney Jaime Jackson Remains in the forefront of Automobile Crash Avoidance Technologies and Automated Vehicles Speaking Recently to a National Audience in Los Angeles

Atlee Hall Safety Attorney, Jaime Jackson recently spoke to a national audience of attorneys, on “Automated Vehicles, and the Future of Car Crash Litigation” in Los Angeles. Mr. Jackson has recently given several national and state presentations in Pennsylvania on the new and important safety topic of Crash Avoidance Technologies and Automated Vehicles. Crash Avoidance Technologies such as Automatic Emergency Breaking, Lane Keep Assist, Blind Spot Assist, and Adaptive Cruise Control, when tested and implemented in the correct way are important safety features that will help reduce injuries in car crashes and save lives. Many new vehicles are equipped with these important safety technologies, but, many are still not using this safety equipment. Equally important, is how the auto manufacturers advertise this technology and the importance of not misrepresenting the capabilities of crash avoidance technologies, compared to what would be truly considered, a fully automated self-driving vehicle. For example, Tesla’s auto-pilot my imply the vehicle is capable of driving itself, when even as Tesla admits, its not ready for that, and its automatic emergency braking and lane center assist, are merely crash avoidance technologies at this point.

We are all in favor of new computer-aided/autonomous-vehicle technologies that save lives. Atlee Hall has been at the forefront challenging car companies to improve the safety of their products with smart seat belts, airbags, and improved rollover protection. But new vehicle features can have unintended consequences, and that’s why there must be accountability on the part of the multi-billion dollar corporations implementing these changes. As more and more consumers are attracted to buy new vehicles advertised with improved safety features, manufacturers will reap the economic benefits. It is, however, inevitable that the imperfect efforts of the auto industry will lead to some serious flaws and injury. The traditional counter-balance between the advent of improvements in motor vehicles and consumer protectionism requires that these major corporations be accountable for the damages caused – not the consumers who’ve purchased vehicles with faulty technology or our state and federal governments already burdened with the huge cost of medical care. In this country, our economic and civil justice systems remain the primary motivators to assure consumers that safety takes precedents over profit.